Viewing Milestones in
light of Appadurai's conceptualization of globalization, it seems that Qutb
focuses mainly on ideoscapes (as opposed to any of the other scapes outlined by
Appadurai). Qutb's ideal society is based in Muslim ideology. He focuses more
on Islam than on anything else as a foundation for society. He argues that
Islam is "the only system" that can provide humanity with the values
necessary for life and with a lifestyle that is "harmonious with human
nature" (p. 8).
Of course, Qutb's writing also addresses
other scapes, including finanscapes. Qutb argues that both communism and
capitalism are inadequate: he writes about "the humiliation of the common
man under the communist systems" and "the exploitation of individuals…under
the capitalist systems" (p. 11). According to Qutb, communism is dehumanizing,
while capitalism produces greed, materialism, and imperialism. Here we see
something interesting. Qutb believes that Islam offers the only economic
solution. But Islam is an ideology, not an economic system. Thus we see one
intersection between finanscapes and ideoscapes.
I am surprised that Appadurai's
conceptualization of globalization doesn't include "politicoscapes,"
or something similar. A relevant example of the spread of global flow within
the political arena is the spread of democracy (or at least the desire to
spread democracy). Isn't this a part of globalization? When the U.S. hunted
Saddam Hussein "in the name of democracy," isn't that a product of political
globalization? It is therefore surprising to me that Appadurai did not include
such an important aspect in his theory of globalization. Perhaps he meant for the
political arena to be subsumed under ethnoscape.
-GGM
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