Sunday, April 22, 2012

Appadurai: What is happening to our old cultures? Are we culturally compromising between the old and the new?

Appadurai's work on globalization is a wonderful and simple piece to understand globalization and the effect of globalization on people. With the introduction of the five scapes (defined as cultural transaction, intersection of various aspects). He did a good job demonstrating the five aspects that globalization has most of influence in. The cultural reproduction is probably the most interesting outcome that Appadurai talks about. In this arena, cultures and the constructions of cultures are taking different directions. Globalization has increased people's interactions across the glob. As a consequence, a new notion of realism and cultural flow take place. The idea of imaginary realism prevails: although people do not really  live ideas and beliefs, they still imagine it with the increasing interaction  between people around the fours corners of the globe. 
Some other consequences of globalization is the detteritorialization of identity. People now construct identities that have no real relation with a certain territory (the new realism).
The language of Appadurai and the introduction of all these new concepts make this work a unique piece with regard to the topic of globalization. Although complicated, the ideas of scapes and cultural reproduction are trends that we see happening. Culture is no longer static due to the scapes (the movement of ideas and beliefs) which is a good a good conclusion to come up with. However, to what is the presence of the static or the original culture that people in the past used to preserve? Are we ridding ourselves from centuries of cultures and traditions that have been preserved and constructed for so long before globalization? or Are we compromising between the two: the old culture and the cultural reproduction?
  
                                                                                                                          S.A.A

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